Key Deliverables.
You Can Relax.
We Got This.
Digital
Audit
➤ Set-Up For Success
Comprehensive Overview | A digital audit provides a comprehensive overview of your online presence. It helps understand the extent of your digital footprint, including websites, social media profiles, review sites, directories, and other online platforms where your brand is represented. The overview identifies gaps or inconsistencies and ensures a cohesive and accurate representation of brand.
Uncover Brand Inconsistencies | Our audit explores brand consistency across all online channels and helps identify variations so inconsistencies can be rectified. Consistent branding across digital channels helps build trust, reinforces brand recognition, and enhances the overall customer experience.
➤ What You Learn
Reputation Management | A digital footprint audit helps businesses monitor and manage their online reputation. By reviewing customer reviews, comments, and feedback across various platforms, businesses can identify both positive and negative sentiments associated with their brand. This information allows them to address any negative feedback, respond to customer concerns, and leverage positive feedback to strengthen their reputation.
Online Visibility And SEO | Identify opportunities to improve search engine rankings, optimize website content, and enhance keyword targeting. Evaluating a website in relation to SEO best practices ensures more audience targeting and maximizes organic visibility.
Competitor Analysis | Compare your online presence with that of competitors to help identify areas where there is an advantage or unique strategy that can be learned. Understanding the competitive landscape leads to informed decisions helps differentiate and adjust their strategies to stay ahead in the digital marketplace.
Performance Evaluation | Analyzing data on website traffic, social media engagement, conversion rates, and other relevant metrics helps identify areas of strength and weakness. The evaluation helps to optimize digital marketing strategies, allocate resources effectively, and improve overall performance.
Risk Management | Uncover security vulnerabilities and ensure compliance with relevant regulations and guidelines. Addressing potential risks proactively allows for protection of reputation, customer trust, and mitigate any potential legal or financial consequences.
You Can Relax.
We Got This.
Digital Audit
➤ Set-Up For Success
Comprehensive Overview | A digital audit provides a comprehensive overview of your online presence. It helps understand the extent of your digital footprint, including websites, social media profiles, review sites, directories, and other online platforms where your brand is represented. The overview identifies gaps or inconsistencies and ensures a cohesive and accurate representation of brand.
Uncover Brand Inconsistencies | Our audit explores brand consistency across all online channels and helps identify variations so inconsistencies can be rectified. Consistent branding across digital channels helps build trust, reinforces brand recognition, and enhances the overall customer experience.
➤ Deliver On Going
Reputation Management | A digital footprint audit helps businesses monitor and manage their online reputation. By reviewing customer reviews, comments, and feedback across various platforms, businesses can identify both positive and negative sentiments associated with their brand. This information allows them to address any negative feedback, respond to customer concerns, and leverage positive feedback to strengthen their reputation.
Online Visibility And SEO | Identify opportunities to improve search engine rankings, optimize website content, and enhance keyword targeting. Evaluating a website in relation to SEO best practices ensures more audience targeting and maximizes organic visibility.
Competitor Analysis | Compare your online presence with that of competitors to help identify areas where there is an advantage or unique strategy that can be learned. Understanding the competitive landscape leads to informed decisions helps differentiate and adjust their strategies to stay ahead in the digital marketplace.
Performance Evaluation | Analyzing data on website traffic, social media engagement, conversion rates, and other relevant metrics helps identify areas of strength and weakness. The evaluation helps to optimize digital marketing strategies, allocate resources effectively, and improve overall performance.
Risk Management | Uncover security vulnerabilities and ensure compliance with relevant regulations and guidelines. Addressing potential risks proactively allows for protection of reputation, customer trust, and mitigate any potential legal or financial consequences.
Website Development
➤ Set-Up For Success
Define the Project Scope | Understand your objectives, requirements, and target audience. Determine the project's goals, features, and overall scope.
Plan and Research | Gather information about the industry, competitors, and current design trends.
Develop the User Experience | Create a visually appealing and user-friendly design by integrating content, including text, images, videos, and any other media.Design the layout, color scheme, typography, and incorporate branding elements.
Set-Up the Back-End | Connect booking/ consultation calendars. Attach or create e-commerce. Optimize entire site for search engine optimization.
Implement Back End Functions | Connect booking/consultation calendars as well as forms. Attach or create e-commerce engine. Optimize entire site for search engine optimization.
Perform Testing | Thoroughly test the website's functionality, usability, and performance. Identify and fix any bugs or issues. Test on different devices, browsers, and screen sizes.
Develop Site Policies | Write key policies including privacy, fair use and contesting and post onto the website.
Deploy the Website | Set up hosting and domain registration, and upload the website files to the server. Configure any necessary server settings and ensure the website is accessible to the public.
➤ Deliver On-Going
Content Updates | Update and manage the website's content including blog posts (1 monthly), resources like video and infographics, Q/A, adding new pages, editing existing content, uploading new media files, and ensuring all information is accurate and up to date.
View Infographic Content Sample >>
Content Creation | On going development of content leveraging photos, video and writing like Q/A's, infographics, videos and blog to keep audiences engaged, provide valuable updates through social media and assure Google finds regular, fresh content.
Security Updates | Stay updated on the latest security vulnerabilities and apply patches or updates to protect the website from potential threats.
Bug Fixes and Issue Resolution | Address and fix any bugs, errors, or issues that arise on the website.
Performance Optimization | Continuously monitor and optimize the website's performance to ensure fast loading times and smooth user experience.
SEO Maintenance | Implement and maintain search engine optimization (SEO) strategies to improve the website's visibility in search engine results.
Analytics and Reporting | Monitor website traffic, user behaviour, and other relevant metrics using tools like Google Analytics to analyze website performance and user engagement, and use the insights to make data-driven improvements.
Backup and Recovery | Regularly back up the website's files and databases to protect against data loss and ensure that the website can be restored in case of any unexpected incidents.
Website Development
➤ Set-Up For Success
Define the Project Scope | Understand your objectives, requirements, and target audience. Determine the project's goals, features, and overall scope.
Plan and Research | Gather information about the industry, competitors, and current design trends.
Develop the User Experience | Create a visually appealing and user-friendly design by integrating content, including text, images, videos, and any other media.Design the layout, color scheme, typography, and incorporate branding elements.
Set-Up the Back-End | Connect booking/ consultation calendars. Attach or create e-commerce. Optimize entire site for search engine optimization.
Implement Back End Functions | Connect booking/consultation calendars as well as forms. Attach or create e-commerce engine. Optimize entire site for search engine optimization.
Perform Testing | Thoroughly test the website's functionality, usability, and performance. Identify and fix any bugs or issues. Test on different devices, browsers, and screen sizes.
Develop Site Policies | Write key policies including privacy, fair use and contesting and post onto the website.
Deploy the Website | Set up hosting and domain registration, and upload the website files to the server. Configure any necessary server settings and ensure the website is accessible to the public.
➤ Deliver On-Going
Content Updates | Update and manage the website's content including blog posts (1 monthly), resources like video and infographics, Q/A, adding new pages, editing existing content, uploading new media files, and ensuring all information is accurate and up to date.
View Infographic Content Sample >>
Content Creation | On going development of content leveraging photos, video and writing like Q/A's, infographics, videos and blog to keep audiences engaged, provide valuable updates through social media and assure Google finds regular, fresh content.
Security Updates | Stay updated on the latest security vulnerabilities and apply patches or updates to protect the website from potential threats.
Bug Fixes and Issue Resolution | Address and fix any bugs, errors, or issues that arise on the website.
Performance Optimization | Continuously monitor and optimize the website's performance to ensure fast loading times and smooth user experience.
SEO Maintenance | Implement and maintain search engine optimization (SEO) strategies to improve the website's visibility in search engine results.
Analytics and Reporting | Monitor website traffic, user behaviour, and other relevant metrics using tools like Google Analytics to analyze website performance and user engagement, and use the insights to make data-driven improvements.
Backup and Recovery | Regularly back up the website's files and databases to protect against data loss and ensure that the website can be restored in case of any unexpected incidents.
Search Engine Optimization
➤ Set-Up For Success
Conduct SEO Audit | Run an SEO audit to determine areas to focus on for improvement.
Develop SEO Strategy | Prepare a formal strategy to begin moving the business up in search engine rankings.
Initial Top Competitors List | Determine a list of ranked competitors and set up the top three to begin with.
Develop Keyword List | Research and consult to find the keywords most relevent to your business.
Add Most Important Pages | Define and add the pages most important to drive customer action.
Assign Keywords to Pages | Make sure the chosen keywords clients and prospects are searching for are both on and relevant to the pages.
Develop Content Strategy | Match keywords to content ideas based on your customer profile and geography then review to decide with content can be added over time to the website.
Tracking Set-Up | Build the structure to analyze and report including key word tracking and competition analysis.
➤ Deliver On-Going
Keyword Monitoring and Optimization | Continuously monitor keyword rankings and search trends related to your business to Identify opportunities and optimize existing content.
Content Creation and Optimization | Assure development of high-quality and engaging content that targets relevant keywords and addresses the needs of your target audience.
Technical SEO Maintenance | Regularly audit and optimize the technical aspects of your website including tasks like optimizing page load speed, fix broken links, improve URL structure, implement structured data markup, and ensuring mobile-friendliness so search engines can properly crawl and index the site.
Analyze and Add Citations
| Maintain and update your business information across various online directories and citation platforms.
Backlink Building and Management | Develop high-quality backlinks from reputable websites to enhance authority and visibility.
User Experience Enhancement | Continuously improve the user experience including optimizing navigation, improving page layout and design, ensuring mobile responsiveness, and enhancing website accessibility to keep visitors engaged and encourage longer visit durations.
Analyzing and Adapting Strategies | Analyze performance of SEO efforts to track keyword rankings, organic traffic, user behaviour, and conversions then adjust your SEO strategy and tactics based on those insights and trends.
Monitor Industry Changes | Search engine algorithms continually evolve so staying informed about the latest industry trends, algorithm updates, and best practices is critical.
Competitor Analysis | Monitor competitors' SEO activities, including keyword targeting, content strategies, backlink profiles, and on-page optimization to identify opportunities that differentiate your business and capitalize on areas where competitors may be lacking.
Search Engine Optimization
➤ Set-Up For Success
Conduct SEO Audit | Run an SEO audit to determine areas to focus on for improvement.
Develop SEO Strategy | Prepare a formal strategy to begin moving the business up in search engine rankings.
Initial Top Competitors List | Determine a list of ranked competitors and set up the top three to begin with.
Develop Keyword List | Research and consult to find the keywords most relevent to your business.
Add Most Important Pages | Define and add the pages most important to drive customer action.
Assign Keywords to Pages | Make sure the chosen keywords clients and prospects are searching for are both on and relevant to the pages.
Develop Content Strategy | Match keywords to content ideas based on your customer profile and geography then review to decide with content can be added over time to the website.
Tracking Set-Up | Build the structure to analyze and report including key word tracking and competition analysis.
➤ Deliver On-Going
Keyword Monitoring and Optimization | Continuously monitor keyword rankings and search trends related to your business to Identify opportunities and optimize existing content.
Content Creation and Optimization | Assure development of high-quality and engaging content that targets relevant keywords and addresses the needs of your target audience.
Technical SEO Maintenance | Regularly audit and optimize the technical aspects of your website including tasks like optimizing page load speed, fix broken links, improve URL structure, implement structured data markup, and ensuring mobile-friendliness so search engines can properly crawl and index the site.
Analyze and Add Citations
| Maintain and update your business information across various online directories and citation platforms.
Backlink Building and Management | Develop high-quality backlinks from reputable websites to enhance authority and visibility.
User Experience Enhancement | Continuously improve the user experience including optimizing navigation, improving page layout and design, ensuring mobile responsiveness, and enhancing website accessibility to keep visitors engaged and encourage longer visit durations.
Analyzing and Adapting Strategies | Analyze performance of SEO efforts to track keyword rankings, organic traffic, user behaviour, and conversions then adjust your SEO strategy and tactics based on those insights and trends.
Monitor Industry Changes | Search engine algorithms continually evolve so staying informed about the latest industry trends, algorithm updates, and best practices is critical.
Competitor Analysis | Monitor competitors' SEO activities, including keyword targeting, content strategies, backlink profiles, and on-page optimization to identify opportunities that differentiate your business and capitalize on areas where competitors may be lacking.
Mobile App Development
➤ Set-Up For Success
Define the App Concept and Objectives | Understand the purpose, target audience, and goals of the app. Determine the key features and functionality that the app will provide.
Research and Planning | Conduct market research to understand the competition and user expectations then define the app's user flow.
Design the User Interface and Experience | Create a visually appealing and user-friendly design for the app. Design the app's screens, icons, navigation, and interactions, paying attention to usability and accessibility.
Develop the Back-End | Develop or integrate client data interactions like booking and e-commerce.
Develop Site Policies | Write key policies including privacy, fair use and contesting and post onto the website.
Perform Testing | Thoroughly test the app's functionality, usability, and performance to assure it runs smoothly on all devices.
App Store Preparation | Prepare the app for deployment to the Apple App and Google Play stores, following the submission guidelines, create app store listings, and ensure compliance with all requirements.
App Store Optimization | Optimize the app's visibility in the app stores by implementing the app's title, description, keywords, and screenshots to improve discoverability and attract users.
Deployment and Distribution | Work with client to set-up apps store accounts then work to execute launch, managing any changes the app stores require.
➤ Deliver On-Going
Additional Features and Updates | Continuously improve the app by adding new features and enhancing existing functionality.
Content Development | Add fresh content like contests, news, offers and tutorials to engage users.
Analytics and Reporting | Monitor app usage metrics, user behaviour, and other relevant analytics data to gain insights into user engagement, feature usage, and performance. Use the insights to make data-driven decisions for future app updates and improvements.
Bug Fixes and Issue Resolution | Address and fix any bugs, errors, or issues that arise in the app.
Compatibility Updates | Stay updated with the latest operating system versions and device capabilities. Test and update the app to ensure compatibility and optimal performance across different OS versions, screen sizes, and device configurations.
Performance Optimization | Continuously monitor and optimize the app's performance to ensure fast loading times, smooth user experience, and efficient resource utilization.
Security Updates | Stay updated with the latest security vulnerabilities and implement necessary patches or updates to protect the app and user data.
App Store Compliance | Keep up with changes in the app store guidelines and policies. Ensure that the app complies with all requirements and guidelines set by the respective app stores, including content restrictions, user privacy regulations, and advertising guidelines.
Collaboration and Communication | Collaborate with other team members, stakeholders, and clients involved in app management and marketing to discuss updates, requirements, and any necessary changes.
Mobile App Development
➤ Set-Up For Success
Define the App Concept and Objectives | Understand the purpose, target audience, and goals of the app. Determine the key features and functionality that the app will provide.
Research and Planning | Conduct market research to understand the competition and user expectations then define the app's user flow.
Design the User Interface and Experience | Create a visually appealing and user-friendly design for the app. Design the app's screens, icons, navigation, and interactions, paying attention to usability and accessibility.
Develop the Back-End | Develop or integrate client data interactions like booking and e-commerce.
Develop Site Policies | Write key policies including privacy, fair use and contesting and post onto the website.
Perform Testing | Thoroughly test the app's functionality, usability, and performance to assure it runs smoothly on all devices.
App Store Preparation | Prepare the app for deployment to the Apple App and Google Play stores, following the submission guidelines, create app store listings, and ensure compliance with all requirements.
App Store Optimization | Optimize the app's visibility in the app stores by implementing the app's title, description, keywords, and screenshots to improve discoverability and attract users.
Deployment and Distribution | Work with client to set-up apps store accounts then work to execute launch, managing any changes the app stores require.
➤ Deliver On-Going
Additional Features and Updates | Continuously improve the app by adding new features and enhancing existing functionality.
Content Development | Add fresh content like contests, news, offers and tutorials to engage users.
Analytics and Reporting | Monitor app usage metrics, user behaviour, and other relevant analytics data to gain insights into user engagement, feature usage, and performance. Use the insights to make data-driven decisions for future app updates and improvements.
Bug Fixes and Issue Resolution | Address and fix any bugs, errors, or issues that arise in the app.
Compatibility Updates | Stay updated with the latest operating system versions and device capabilities. Test and update the app to ensure compatibility and optimal performance across different OS versions, screen sizes, and device configurations.
Performance Optimization | Continuously monitor and optimize the app's performance to ensure fast loading times, smooth user experience, and efficient resource utilization.
Security Updates | Stay updated with the latest security vulnerabilities and implement necessary patches or updates to protect the app and user data.
App Store Compliance | Keep up with changes in the app store guidelines and policies. Ensure that the app complies with all requirements and guidelines set by the respective app stores, including content restrictions, user privacy regulations, and advertising guidelines.
Collaboration and Communication | Collaborate with other team members, stakeholders, and clients involved in app management and marketing to discuss updates, requirements, and any necessary changes.
Reputation Management
➤ Set-Up For Success
Network Activation | Identify and connect channels where conversations about your business are happening.
Conduct Search | Find your existing listings as well as gaps among hundreds of directories and sites.
Determine Accuracy | Source all your current listings to determine if the information included is accurate and up-to-date.
Link Analytics | Set-up analytics to monitor and report on key data to support forward thinking decisions.
Build Page | Create landing page, assuring brand consistency, where traffic interested in your business can see information in a consistent manner.
Develop Network | Create listing distribution and on-going sync list of platforms for your industry.
Create Lists | Set-up and import customer list for initial reviews request.
Build Templates | Build the messaging and form that will be sent to clients for review request, assuring adherence to your brand.
Enable Review Sites | Connect first and third party review sites to source and monitor all reviews.
Establish Competition Monitor | Add competitors to monitor and confirm data flow to dashboard.
Create Staff Monitoring | If requested, connect staff to determine their social channels and monitor company mentions.
➤ Deliver On-Going
Social Listening | Monitor Social Media news articles, blogs and more to see what’s being said about your business online by various groups including customers and employees.
Monitor Reviews | Watch reviews about your business from all top review sites in your industry.
Manage Response | Quickly and professionally respond to any mentions requiring action both positive and negative.
Increase Reviews | Request feedback from customer through SMS or e-mail, have them participate in online conversations about the businesses, ask for reviews and address negative feedback offline.
Track Sentiment | Sort reviews by keyword, creating sentiments that help understand both your strengths and weaknesses and keep on top of trending keywords in conversation.
Track & Analyze | Track the number of reviews and look for consistent messaging.
Market Reviews | Embed widget code on website to profile the best reviews from multiple sources.
Source Citations | Spot all instances that your business name and data is cited across the web and fix any that have incorrect information to assure consistency.
Add Citations | Add your business information on key resources where it is missing, assuring you can found regardless of where the consumer goes.
Monitor & Maintain | Constantly watch all your listings and make necessary changes when they are maliciously manipulated.
Competitor Analysis | Compare your listing score to industry competitors to determine overall search engine share of voice and track social audience growth on Facebook and Twitter.
Executive Reporting | Profile relavent highlights, improvements over time, short term changes and long term trends.
Reputation Management
➤ Set-Up For Success
Network Activation | Identify and connect channels where conversations about your business are happening.
Conduct Search | Find your existing listings as well as gaps among hundreds of directories and sites.
Determine Accuracy | Source all your current listings to determine if the information included is accurate and up-to-date.
Link Analytics | Set-up analytics to monitor and report on key data to support forward thinking decisions.
Build Page | Create landing page, assuring brand consistency, where traffic interested in your business can see information in a consistent manner.
Develop Network | Create listing distribution and on-going sync list of platforms for your industry.
Create Lists | Set-up and import customer list for initial reviews request.
Build Templates | Build the messaging and form that will be sent to clients for review request, assuring adherence to your brand.
Enable Review Sites | Connect first and third party review sites to source and monitor all reviews.
Establish Competition Monitor | Add competitors to monitor and confirm data flow to dashboard.
Create Staff Monitoring | If requested, connect staff to determine their social channels and monitor company mentions.
➤ Deliver On-Going
Social Listening | Monitor Social Media news articles, blogs and more to see what’s being said about your business online by various groups including customers and employees.
Monitor Reviews | Watch reviews about your business from all top review sites in your industry.
Manage Response | Quickly and professionally respond to any mentions requiring action both positive and negative.
Increase Reviews | Request feedback from customer through SMS or e-mail, have them participate in online conversations about the businesses, ask for reviews and address negative feedback offline.
Track Sentiment | Sort reviews by keyword, creating sentiments that help understand both your strengths and weaknesses and keep on top of trending keywords in conversation.
Track & Analyze | Track the number of reviews and look for consistent messaging.
Market Reviews | Embed widget code on website to profile the best reviews from multiple sources.
Source Citations | Spot all instances that your business name and data is cited across the web and fix any that have incorrect information to assure consistency.
Add Citations | Add your business information on key resources where it is missing, assuring you can found regardless of where the consumer goes.
Monitor & Maintain | Constantly watch all your listings and make necessary changes when they are maliciously manipulated.
Competitor Analysis | Compare your listing score to industry competitors to determine overall search engine share of voice and track social audience growth on Facebook and Twitter.
Executive Reporting | Profile relevent highlights, improvements over time, short term changes and long term trends.
Social Media Management
➤ Set-Up For Success
Understanding Objectives | Determine what you want to achieve, whether it's increasing brand awareness, driving website traffic, or improving customer engagement.
Determine Target Audience | Understanding your target audience, including demographics, interests, online behaviour, and preferred social media platforms to support tailoring the social media strategy that reaches and engages the right audience.
Decide On Social Media Platforms | Based on the audience and goals, we work with you to determine the most effective social channels.
Optimize Social Media Profiles | Create or modify social media profiles on the selected platforms to ensure they are complete, accurate, and aligned with the brand identity.
Content Strategy | Develop a content strategy that aligns with your brand personality and objectives.
➤ Deliver On-Going
Social Listening | Monitor Social Media news articles, blogs and more to see what’s being said about your business online by various groups including customers and employees.
Monitor Reviews | Watch reviews about your business from all top review sites in your industry.
Manage Response | Quickly and professionally respond to any mentions requiring action both positive and negative.
Increase Reviews | Request feedback from customer through SMS or e-mail, have them participate in online conversations about the businesses, ask for reviews and address negative feedback offline.
Track Sentiment | Sort reviews by keyword, creating sentiments that help understand both your strengths and weaknesses and keep on top of trending keywords in conversation.
Track & Analyze | Track the number of reviews and look for consistent messaging.
Market Reviews | Embed widget code on website to profile the best reviews from multiple sources.
Source Citations | Spot all instances that your business name and data is cited across the web and fix any that have incorrect information to assure consistency.
Add Citations | Add your business information on key resources where it is missing, assuring you can found regardless of where the consumer goes.
Monitor & Maintain | Constantly watch all your listings and make necessary changes when they are maliciously manipulated.
Competitor Analysis | Compare your listing score to industry competitors to determine overall search engine share of voice and track social audience growth on Facebook and Twitter.
Executive Reporting | Profile relavent highlights, improvements over time, short term changes and long term trends.
Social Media Management
➤ Set-Up For Success
Understanding Objectives | Determine what you want to achieve, whether it's increasing brand awareness, driving website traffic, or improving customer engagement.
Determine Target Audience | Understanding your target audience, including demographics, interests, online behaviour, and preferred social media platforms to support tailoring the social media strategy that reaches and engages the right audience.
Decide On Social Media Platforms | Based on the audience and goals, we work with you to determine the most effective social channels.
Optimize Social Media Profiles | Create or modify social media profiles on the selected platforms to ensure they are complete, accurate, and aligned with the brand identity.
Content Strategy | Develop a content strategy that aligns with your brand personality and objectives.
➤ Deliver On-Going
Social Listening | Monitor Social Media news articles, blogs and more to see what’s being said about your business online by various groups including customers and employees.
Monitor Reviews | Watch reviews about your business from all top review sites in your industry.
Manage Response | Quickly and professionally respond to any mentions requiring action both positive and negative.
Increase Reviews | Request feedback from customer through SMS or e-mail, have them participate in online conversations about the businesses, ask for reviews and address negative feedback offline.
Track Sentiment | Sort reviews by keyword, creating sentiments that help understand both your strengths and weaknesses and keep on top of trending keywords in conversation.
Track & Analyze | Track the number of reviews and look for consistent messaging.
Market Reviews | Embed widget code on website to profile the best reviews from multiple sources.
Source Citations | Spot all instances that your business name and data is cited across the web and fix any that have incorrect information to assure consistency.
Add Citations | Add your business information on key resources where it is missing, assuring you can found regardless of where the consumer goes.
Monitor & Maintain | Constantly watch all your listings and make necessary changes when they are maliciously manipulated.
Competitor Analysis | Compare your listing score to industry competitors to determine overall search engine share of voice and track social audience growth on Facebook and Twitter.
Executive Reporting | Profile relevent highlights, improvements over time, short term changes and long term trends.
Google Business Profile Management
➤ Set-Up For Success
Management Directive | Instruction and support on how to invite us to manage your profile.
Claim and Verify the Profile | For those who haven't yet, claim ownership of the company's Google Business Profile and verify the business through Google's verification process to ensure control over the profile.
Review and Verify Business Information | Assure all business contact information and hours is correct and consistent with other listings.
Check/Add Business Category | Make sure the correct business category is aligned to actual activities.
Business Description | Create or update, if required, the business description so it accurately portrays the company and engages the reader.
Define Business Service Areas | Make sure the service areas are highlighted correctly and add or make changes where necessary
Review and Update Attributes | Highlight specific features or offerings of the business, such as Wi-Fi availability, outdoor seating, or wheelchair accessibility.
Review and Update Creative | Assure the proper logo is included and add photos/video if none currently exist.
➤ Deliver On-Going
Keep Business Details Up To Date | Ensure that all the business information, such as the company name, address, phone number, website URL, and business hours, are accurate and up to date. Regularly review and make necessary changes to reflect any updates or modifications.
Monitor and Respond to Reviews | Regularly check and respond to customer reviews and engage with customers by thanking them for positive reviews and addressing any negative feedback or concerns promptly and professionally.
Photo and Video Posts | Upload high-quality photos and videos that showcase the business, products, services, and overall brand to greatly enhance the profile and provide potential customers with a better understanding of what the business offers.
Post Updates and Promotions | Share updates, promotions, events, and other relevant information to keep customers informed and engaged while showcasing the company's activities and offerings.
Monitor and Answer Questions | Regularly check the "Questions & Answers" section on the Google Business Profile and respond to customer inquiries promptly and accurately.
Utilize Data Insights | Monitor metrics such as profile views, customer actions, and driving directions to assess the performance and effectiveness of the profile and use these insights to optimize strategy and understand customer behaviour.
Explore Messaging | If applicable, enable messaging through the Google Business Profile to allow customers to contact the business directly.
Manage and Update Attributes | Regularly ensure that the attributes accurately reflect the business's capabilities and amenities.
Stay Aware of Google Updates | Keep up with changes or new features introduced by Google for Business Profiles and leverage new opportunities when applicable.
Google Business
Profile Management
➤ Set-Up For Success
Management Directive | Instruction and support on how to invite us to manage your profile.
Claim and Verify the Profile | For those who haven't yet, claim ownership of the company's Google Business Profile and verify the business through Google's verification process to ensure control over the profile.
Review and Verify Business Information | Assure all business contact information and hours is correct and consistent with other listings.
Check/Add Business Category | Make sure the correct business category is aligned to actual activities.
Business Description | Create or update, if required, the business description so it accurately portrays the company and engages the reader.
Define Business Service Areas | Make sure the service areas are highlighted correctly and add or make changes where necessary
Review and Update Attributes | Highlight specific features or offerings of the business, such as Wi-Fi availability, outdoor seating, or wheelchair accessibility.
Review and Update Creative | Assure the proper logo is included and add photos/video if none currently exist.
➤ Deliver On-Going
Keep Business Details Up To Date | Ensure that all the business information, such as the company name, address, phone number, website URL, and business hours, are accurate and up to date. Regularly review and make necessary changes to reflect any updates or modifications.
Monitor and Respond to Reviews | Regularly check and respond to customer reviews and engage with customers by thanking them for positive reviews and addressing any negative feedback or concerns promptly and professionally.
Photo and Video Posts | Upload high-quality photos and videos that showcase the business, products, services, and overall brand to greatly enhance the profile and provide potential customers with a better understanding of what the business offers.
Post Updates and Promotions | Share updates, promotions, events, and other relevant information to keep customers informed and engaged while showcasing the company's activities and offerings.
Monitor and Answer Questions | Regularly check the "Questions & Answers" section on the Google Business Profile and respond to customer inquiries promptly and accurately.
Utilize Data Insights | Monitor metrics such as profile views, customer actions, and driving directions to assess the performance and effectiveness of the profile and use these insights to optimize strategy and understand customer behaviour.
Explore Messaging | If applicable, enable messaging through the Google Business Profile to allow customers to contact the business directly.
Manage and Update Attributes | Regularly ensure that the attributes accurately reflect the business's capabilities and amenities.
Stay Aware of Google Updates | Keep up with changes or new features introduced by Google for Business Profiles and leverage new opportunities when applicable.
Digital Advertising
➤ Set-Up For Success
Determine Overall Objectives | Find out what your yearly goals are to assure advertising is aligned.
Conduct Digital Audit | Assess existing digital presence and research industry to understand strengths and opportunities.
Create Accounts | Open accounts on popular advertising channels including search engines and social media.
Set Up For Social | Assure social channels are set to business and have and provide instruction on how to invite us for advertising management.
Ready Website | Link marketing channels to website and add tracking tools for accurate campaign monitoring and measurement.
Plan Budget | Develop an overall budget taking into consideration yearly goals, purpose and effecting factors like seasonal differences.
Define Audience | Define target audience and create detailed buyer personas by understanding demographics, behaviours, interests, pain points, and online habits.
➤ Deliver On-Going
Determine Campaign Objectives | Objectives could be increasing brand awareness, generating leads, driving website traffic, boosting sales, or achieving specific conversions.
Define Audience | Define target audience and develop detailed buyer personas by understanding demographics, behaviours, interests, pain points, and online habits.
Build Campaign Strategy | Based objectives, target audience, and budget, create a recommended digital advertising strategy including suitable advertising platforms, channels, and tactics to reach the target audience effectively.
Plan Budget Allocation | Based on objectives and expected return on investment (ROI), develop allocation of the budget for each advertising platform and campaign based on objectives and expected return on investment (ROI).
Develop Creative | Combination of images, video and words so it appeals to the target audience by address their pain points. Balancing all elements so it represents the brand voice.
Implement Tracking and Analytics | Set up tracking mechanisms, such as conversion tracking pixels or tags, to measure the performance of the advertising campaigns and Integrate analytics tools to monitor key metrics and evaluate campaign success.
Ongoing Campaign Management | monitor and manage the advertising campaigns, making adjustments as needed to optimize performance.
Digital Advertising
➤ Set-Up For Success
Determine Overall Objectives | Find out what your yearly goals are to assure advertising is aligned.
Conduct Digital Audit | Assess existing digital presence and research industry to understand strengths and opportunities.
Create Accounts | Open accounts on popular advertising channels including search engines and social media.
Set Up For Social | Assure social channels are set to business and have and provide instruction on how to invite us for advertising management.
Ready Website | Link marketing channels to website and add tracking tools for accurate campaign monitoring and measurement.
Plan Budget | Develop an overall budget taking into consideration yearly goals, purpose and effecting factors like seasonal differences.
Define Audience | Define target audience and create detailed buyer personas by understanding demographics, behaviours, interests, pain points, and online habits.
➤ Deliver On-Going
Determine Campaign Objectives | Objectives could be increasing brand awareness, generating leads, driving website traffic, boosting sales, or achieving specific conversions.
Define Audience | Define target audience and develop detailed buyer personas by understanding demographics, behaviours, interests, pain points, and online habits.
Build Campaign Strategy | Based objectives, target audience, and budget, create a recommended digital advertising strategy including suitable advertising platforms, channels, and tactics to reach the target audience effectively.
Plan Budget Allocation | Based on objectives and expected return on investment (ROI), develop allocation of the $300/monthly budget for social media and Google Ad Words. for each advertising platform and campaign based on objectives and expected return on investment (ROI).
Develop Creative | Combination of images, video and words so it appeals to the target audience by address their pain points. Balancing all elements so it represents the brand voice.
Implement Tracking and Analytics | Set up tracking mechanisms, such as conversion tracking pixels or tags, to measure the performance of the advertising campaigns and Integrate analytics tools to monitor key metrics and evaluate campaign success.
Ongoing Campaign Management | Monitor and manage the advertising campaigns, making adjustments as needed to optimize performance.
Newsletter Management
➤ Set Up For Success
Define Newsletter Purpose | Determine the purpose and goals of your newsletter with considerations for top of mind awareness, bookings, e-commerce and specials.
Set Up Email Marketing Platform | Select a reliable email marketing platform that fits your needs taking into consideratuib pricing, features, and integration capabilities and conduct the set up in preparation of first newsletter.
Consult On Subscriber List | Determine what lists are currently available, whether segmentation is beneficial and where and how registration can be promoted.
Design Newsletter Template | Create a visually appealing and branded template for your newsletter taking into consideration your brand colors, logo, and overall design aesthetics.
Plan Content Strategy | Decide on the types of content included taking into consideration company updates, news, blog posts, curated industry information, offers, client testimonials, relevant tips and resources.
Set Schedule | Determine the frequency of the newsletter based on resources and audience preferences then set a schedule that is consistent.
➤ Deliver On-Going
Content Management And Creation | Plan, manage and contribute relevant content for the newsletter through recommendations, sourcing and creation while professionally editing all submissions.
Design and Layout | Using a consistent branding strategy, create the design including content placement and image sourcing .
Email List Management | Manage the subscriber list by regularly requesting and adding new subscribers, removing inactive or unsubscribed users. Consult on techniques to increase registration.
Scheduling and Delivery | Coordinate scheduling and distribution of the newsletters including crafting compelling subject and introduction wording.
Performance Analysis | Use analytics and tracking tools to understand performance of the newsletters including open rates, click-through rates, conversion rates, and subscriber growth while Gaining insights into subscriber behaviour, preferences, and engagement .
E-Mail Marketing Best Practices | Stay updated with email marketing regulations and ensure compliance with privacy laws including asking for consent, providing clear unsubscribe options, and handling personal data securely and responsibly.
Newsletter Management
➤ Set Up For Success
Define Newsletter Purpose | Determine the purpose and goals of your newsletter with considerations for top of mind awareness, bookings, e-commerce and specials.
Set Up Email Marketing Platform | Select a reliable email marketing platform that fits your needs taking into consideratuib pricing, features, and integration capabilities and conduct the set up in preparation of first newsletter.
Consult On Subscriber List | Determine what lists are currently available, whether segmentation is beneficial and where and how registration can be promoted.
Design Newsletter Template | Create a visually appealing and branded template for your newsletter taking into consideration your brand colors, logo, and overall design aesthetics.
Plan Content Strategy | Decide on the types of content included taking into consideration company updates, news, blog posts, curated industry information, offers, client testimonials, relevant tips and resources.
Set Schedule | Determine the frequency of the newsletter based on resources and audience preferences then set a schedule that is consistent.
➤ Deliver On-Going
Content Management And Creation | Plan, manage and contribute relevant content for the newsletter through recommendations, sourcing and creation while professionally editing all submissions.
Design and Layout | Using a consistent branding strategy, create the design including content placement and image sourcing .
Email List Management | Manage the subscriber list by regularly requesting and adding new subscribers, removing inactive or unsubscribed users. Consult on techniques to increase registration.
Scheduling and Delivery | Coordinate scheduling and distribution of the newsletters including crafting compelling subject and introduction wording.
Performance Analysis | Use analytics and tracking tools to understand performance of the newsletters including open rates, click-through rates, conversion rates, and subscriber growth while Gaining insights into subscriber behaviour, preferences, and engagement .
E-Mail Marketing Best Practices | Stay updated with email marketing regulations and ensure compliance with privacy laws including asking for consent, providing clear unsubscribe options, and handling personal data securely and responsibly.
Performance Report
➤ Set Up For Success
Report On Performance | We employ various tools and techniques to track and measure the performance of a business's digital footprint. We gather and analyze analytics from your website, social media channels, Google Business Profile, search engine ranking, digital newsletter, competitors performance, sentiment and if applicable, mobile app and digital marketing.
Leverage Insights | These performance audits and data analysis give us deeper insights into the digital performance of a business. It's a comprehensive approach that helps identify areas for opportunity and improvement, optimize strategies, improve user experience, and achieve better results in customer engagement, conversions, and revenue.
➤ What You Learn
Performance Measurement | Track and measure key performance indicators (KPIs) such as website traffic, user engagement and conversion rates, providing insights into how well your online presence is performing and evaluate the effectiveness of strategies.
Customer Behaviour Analysis | Analytics provide detailed information about user behaviour including interactions, providing insights into customer preferences, interests, and patterns so we can tailor offerings and marketing to meet customer needs and improve their experience.
Campaign Optimization | Metrics such as click-through rates, conversion rates, and engagement levels, help identify performance and adjust accordingly. Data-driven decision-making and optimization achieve better results and a higher return on investment (ROI).
Website Optimization | By analyzing data on page load times, bounce rates, navigation patterns, and device usage, website issues are identified and optimizations performed to enhance user experience, increase engagement and conversion.
Data Driven Decision Making | Analytics deliver informed decisions based on real-time data. Analyzing historic and current data, trends are identified and opportunities spotted across various aspects of the business, impacting strategies, product development, customer segmentation, and pricing.
Competitor Analysis | By monitoring competitor websites, social media metrics, and marketing campaigns, competitive advantages are identified and performance can benchmarked to adjust strategies accordingly.
ROI Tracking | Analytics allow for the tracking of return on investment (ROI). By attributing conversions and sales to specific marketing channels or campaigns, you can evaluate the effectiveness of the investment.
Performance Report
➤ Set Up For Success
Report On Performance | We employ various tools and techniques to track and measure the performance of a business's digital footprint. We gather and analyze analytics from your website, social media channels, Google Business Profile, search engine ranking, digital newsletter, competitors performance, sentiment and if applicable, mobile app and digital marketing.
Leverage Insights | These performance audits and data analysis give us deeper insights into the digital performance of a business. It's a comprehensive approach that helps identify areas for opportunity and improvement, optimize strategies, improve user experience, and achieve better results in customer engagement, conversions, and revenue.
➤ Deliver On Going
Performance Measurement | Track and measure key performance indicators (KPIs) such as website traffic, user engagement and conversion rates, providing insights into how well your online presence is performing and evaluate the effectiveness of strategies.
Customer Behaviour Analysis | Analytics provide detailed information about user behaviour including interactions, providing insights into customer preferences, interests, and patterns so we can tailor offerings and marketing to meet customer needs and improve their experience.
Campaign Optimization | Metrics such as click-through rates, conversion rates, and engagement levels, help identify performance and adjust accordingly. Data-driven decision-making and optimization achieve better results and a higher return on investment (ROI).
Website Optimization | By analyzing data on page load times, bounce rates, navigation patterns, and device usage, website issues are identified and optimizations performed to enhance user experience, increase engagement and conversion.
Data Driven Decision Making | Analytics deliver informed decisions based on real-time data. Analyzing historic and current data, trends are identified and opportunities spotted across various aspects of the business, impacting strategies, product development, customer segmentation, and pricing.
Competitor Analysis | By monitoring competitor websites, social media metrics, and marketing campaigns, competitive advantages are identified and performance can benchmarked to adjust strategies accordingly.
ROI Tracking | Analytics allow for the tracking of return on investment (ROI). By attributing conversions and sales to specific marketing channels or campaigns, you can evaluate the effectiveness of the investment.
No Long Term Commitments
We believe our performance is enough to keep you loyal. That's why we have no contracts or long term commitments, giving you greater flexibility and freedom of choice. In a dynamic and ever-changing market it is important to assure your marketing partners are leveraging the latest technologies, have the knowledge and are committed to your success. No long-term commitments keeps us motivated to continually improve our offerings and provide better value to attract and retain customers.
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